Monday, December 8, 2008

Literature Rack Display Types and Their Names

The literature Rack market has grown over the years and I have seen new product developments launched and others retired for their lack of popularity and functionality. These literature racks displays were all designed to serve the same purpose of displaying your literature.

While literature racks serve then same purpose they differ in foot print. They come in different colors, styles, and sizes. Most of these displays are constructed from some form of aluminum, nylon, acrylic, and plastic polymers. These displays are mass produced and allow very little customization

To go into further detail I would like to discuss in my opinion the three most popular portable literature racks used throughout the trade show industry including the reveal, cascade, and zedup lite.

The reveal is the least expensive of these models and is made from a nylon material that rolls up easily for transportation. You can purchase this literature rack with 4 or 8 pockets. In addition the display comes in a black or silver finish but in all honesty the silver finish doesn’t look well on the nylon mesh material.

Next you have the cascade is the newest literature rack on the market. This product is made from acrylic and plastic polymers. The cascade offers portability and can be collapsed and packed for shipping. This one of your few options for literature racks that is not made from aluminum or metal.

Finally you have the zed up lite, which happens to be most popular literature racks used in the display market. The zedup lite is a very modern looking literature rack and comes in a silver finish. This diplay also collapses for easy transportation and can be purchased with an aluminum hard case or nylon bag for shipping purposes. This display provides a great look and is constructed with durable materials.

Wednesday, September 3, 2008

The Lastest Literature Rack Display to Hit the Market

Literature racks are great and organized way to display important collateral and leaflets at your next trade show. I recently came across this new literature rack product called the Cascade. I was very surprised to see that this literature rack display is entirely built from acrylic and polycarbonate plastic instead of the traditional metal and mesh finished displays. Not only does this literature rack provide a different look but it also has benefits of being lightweight and collapsible. Provided below is more in-depth description of the Cascade Literature Rack:
  • Quick and easy set up and take down
  • Lightweight polycarbonate construction (durable and scratch resistant)
  • 4 pocket capacity
  • Nylon carry bag included
To learn more about the Cascade Literature Rack visit

Tuesday, August 26, 2008

Mini Guide to Literature Racks

Corporate gatherings might be incomplete without PowerPoint presentations, videos, and other graphical options in order to share information but one cannot ignore the importance of corporate literature especially in trade shows. This is when literature racks come in handy. Various literature display racks are designed in forms that help exhibitors to organize company's literature and present them to interested show attendees.

Although there are many variants of literature display racks available in market but mostly they can be grouped into three basic types:

Rigid Steel Racks

Rigid literature racks are not suitable for traveling purposes but the powder coated black / silver literature display racks are those legacy designs which are still preferred by many exhibitors. They are about 2-6 feet in height and shorter ones can even be displayed on tables.

Collapsible Steel Racks

These portable literature racks also offer the rigidity and durability of rigid literature racks but they can collapse themselves in easy to ship sizes. One can fold these to size of 18 inches (approx.) and can expand them to a size of 5 feet or more as per the requirements.

Nylon Made Portable Literature Racks

These racks have nylon pockets sewn around steel or aluminum rods thus considerably reducing their weight. One can even collapse them to size smaller than collapsible steel racks. Portable literature racks having nylon pockets happen to be the most suitable literature racks for trade shows.