Attending a trade show and having a presence at industry events is absolutely critical to the success of your business in certain industries. You will put a lot of planning and a lot of budget into these events, as it is a venue where you will be able to reach out to an incredibly targeted audience of customers and partners. The problem with trade shows though is that as great as they are for reaching out to customers and partners you will also have all of your competitors at these same shows. Your customers will have an opportunity to talk to each of your competitors and if you do not really stand out they may get the business instead of you. Given the investment you put into attending a show both in terms of financial investment as well as human time investment means you most certainly do not want this to happen. You will want well designed trade show display along with banner stands spread throughout your booth space. To keep your name in the customer’s mind but you will also want a method for them to bring information home with them. Literature racks fully stocked with information about your company, products, and services can give them something to bring back to the office to remember and remember your company by.